The Loog Blog

“The Ikea effect” – Why do we value things we a...

Another great find through Boing Boing: Why do we value things we assemble more highly than premades? A new paper from the Journal of Consumer Psychology sheds some light on this...

Good New York Times article on Kickstarter’s De...

Today The New York Times has a nice article on Kickstarter’s design projects. We certainly can relate to most of these stories: the excitement of starting and running the campaign, the inspiration...

Loog Guitars in Boing Boing! (Again!)

Pretty stoked to be featured in Boing Boing, one of my favorite websites ever, which is appropiately and fantastically self-described as a “Directory of Wonderful Things”. Check it out! --...

Meet Robbie Leff! He got his Loog, unpacked it,...

Robbie Leff, one of our amazing Kickstarter backers, recorded this when he received his Loog Guitar yesterday. Pretty cool, right?!   -- Find out more at http://blog.loogguitars.com

First batch of Loog Guitars: SHIPPED!!! :-D

So… last night we shipped the first batch of Loog Guitars. Quite something, right?! It has been a long and far more complex process than expected, but your support, patience...

In transit

Hello folks, I’m stoked to tell you that the first batch of Loog Guitars have finally abandoned the factory and are now en route to the warehouse, where they will...