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The Loog Blog RSS



ā€œThe Ikea effectā€ ā€“ Why do we value things we assemble more highly than premades? (via Boing Boing)

Another great find through Boing Boing: Why do we value things weĀ assemble more highly than premades? A new paper from the Journal of Consumer Psychology sheds some light on this conducting tests using IKEA furniture, origami and Lego sets. IKEA, origami, Lego and good old scientific validation of why youā€™ll love a Loog Guitarā€¦ could [ā€¦] -- Find out more at http://blog.loogguitars.com

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Good New York Times article on Kickstarterā€™s Design Projects

Today The New York Times has aĀ nice articleĀ on Kickstarterā€™s design projects. We certainly can relate to most of these stories: the excitement of starting and running the campaign, the inspiration from other cool projects and the less-glamorous part of this whole journey: dealing with production and fulfillment issues. Itā€™s a good read that gives you [ā€¦] -- Find out more at http://blog.loogguitars.com

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First batch of Loog Guitars: SHIPPED!!! :-D

Soā€¦ last night we shipped the first batch of Loog Guitars. Quite something, right?! It has been a long and far more complex process than expected, but your support, patience and kind words kept us going. Thanks a million, really! If you are a Kickstarter backer or pre-ordered a Loog from our online store, you [ā€¦] -- Find out more at http://blog.loogguitars.com

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